Minggu, 29 Juni 2014

[R793.Ebook] Ebook Social Media Data Mining and Analytics, by Gabor Szabo, Oscar Boykin

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Social Media Data Mining and Analytics, by Gabor Szabo, Oscar Boykin

Social Media Data Mining and Analytics, by Gabor Szabo, Oscar Boykin



Social Media Data Mining and Analytics, by Gabor Szabo, Oscar Boykin

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Social Media Data Mining and Analytics, by Gabor Szabo, Oscar Boykin

Harness the power of social media to predict customer behavior and improve sales

Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr. Gabor Szabo, a Senior Data Scientist at Twitter, and Dr. Oscar Boykin, a Software Engineer at Twitter, Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses.

Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Facebook, Pinterest, Wikipedia, Reddit, Flickr, Web hyperlinks, and other rich data sources. In it, you will learn:

  • The four key characteristics of online services-users, social networks, actions, and content
  • The full data discovery lifecycle-data extraction, storage, analysis, and visualization
  • How to work with code and extract data to create solutions
  • How to use Big Data to make accurate customer predictions

Szabo and Boykin wrote this book to provide businesses with the competitive advantage they need to harness the rich data that is available from social media platforms.

  • Sales Rank: #2770832 in Books
  • Published on: 2017-02-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.84" h x .59" w x 5.91" l, .0 pounds
  • Binding: Paperback
  • 432 pages

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Jumat, 20 Juni 2014

[Q247.Ebook] Free PDF [(Paradise of Growth-Kindergarten Design )] [Author: Xia Jiajia] [Jan-2014], by Xia Jiajia

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  • Published on: 2014-01-07
  • Binding: Hardcover

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Senin, 09 Juni 2014

[C844.Ebook] Download PDF Social Psychology, 10th Edition, by David G. Myers

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Social Psychology, 10th Edition, by David G. Myers

Reflecting your students and their world. How many of the students in your Social Psychology course are Psychology majors? Business? Sociology? Education? In the 10th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. Through examples and applications as well as marginal quotations from across the breadth of the liberal arts and sciences, Myers draws students into the field of social psychology.

At the same time, Myers is also in tune with the ever-changing state of social psychology research. Boasting over 650 new citations in the 10th edition, Social Psychology is as current as it is captivating. Research Close-Up and Inside Story features throughout the book provide deeper exposure to key research and researchers. Marginal quotations, examples and applications throughout each chapter, and the concluding "Applying Social Psychology" chapters all ensure that regardless of your students' interests and future plans, Social Psychology will engage them. This 10th edition also features the contributions of Jean Twenge, author of Generation Me and The Narcissism Epidemic, further bolstering the direct connection to today's students.

  • Sales Rank: #15763 in Books
  • Published on: 2009-11-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.20" h x 1.40" w x 8.60" l, 4.05 pounds
  • Binding: Hardcover
  • 768 pages

About the Author
David Myers is the John Dirk Werkman Professor of Psychology at Hope College where he has taught for the past 30 years. David Myers' love of teaching psychology has been rewarded by students on many occasions with numerous “Outstanding Professor” awards. An award-winning researcher, Dr. Myers received the Gordon Allport Prize from Division 9 of the American Psychological Association for his work on group polarization. His scientific articles have appeared in more than two dozen journals, including Science, American Scientist, Psychological Bulletin, and Psychological Science. He has served his discipline as consulting editor to the Journal of Experimental Social Psychology and the Journal of Personality and Social Psychology.

Most helpful customer reviews

42 of 44 people found the following review helpful.
A Review About the Actual Content
By Danielle L. Petty
Hard to believe that after all these years people still don't understand that Amazon reviews are for the product, not the shipping. Well I will review the book.

I needed it for a Social Psychology introductory class. The book is very thorough and makes it easy to apply social psychology findings in my own life. One of the best chapters is the one on relationships. Some of the things I learned there will help more than any self-help book to date. Another good thing about this book is the large amount of research that it cites. I had a good time using the index to find cited articles and looking them up for myself, eventually ending up learning so much more.

As for Social Psychology the discipline, I think this book does a really good job showing why the field is important and what contributions it has made. I went in not really knowing how useful social psychology could be, and by the end I had a real appreciation for the field. Even though at this point I could sell the book to Amazon for over $72 (which is more than I paid from a discount place), I have decided to keep it.

6 of 7 people found the following review helpful.
sp
By Jen
This book is really easy to read and interesting. Author makes it easy to understand and keep reading. Good examples and interesting studies.

6 of 8 people found the following review helpful.
Perfect
By Emily
This text book fills a requirement for a class I am taking. It is easy to read and understand.

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